Persée Paris presents for the first time in Spain its bold jewelry soldered to the skin

This very special evening full of surprises held in Puerto Banús was attended by the founder and designer of the Parisian jewelry brand born in 2017, Nawal Laoui, and numerous guests including Arancha de Benito and fashion producer Estefanía Louis.

Among the irresistible pieces presented by the brand – characterized by the presentation of pure precious stones, offered to the skin with total authenticity – are the following highlighted the Chaine Eternam collection: a jewel welded to the skin, without clasp, symbolizing a bond of love, friendship and fraternity. A real tattoo jewel.

The event attendees were captivated by this beautiful jewelry concept and were able to live in their own skin the experience provided by the Piercing Lab service of the firm with the designer’s sister, Amal Laoui.

Persée, a mythical and enchanting name behind which hides a great king, son of Zeus and Danae, is also a rare and unique technique from Japan. By choosing this doubly symbolic name, Nawal Laoui affirms his desire to play with words and give them more and more power, enhancing his story and that of the pierced diamond (percer, in French).

Behind the soft weightlessness of Persée diamonds is Nawal Laoui, designer and founder of the Parisian jewelry brand born in 2017. Passionate about jewelry design and intoxicated by contemporary art from a very young age, Nawal Laoui is called by her vocation: to sublimate precious stones and give them back their freedom, so that they shine on women’s skin like the golden rain that fell on Danae, the mother of Perseus.

Nawal Laoui writes the history of Persée jewelry thanks to his initiatory journey from Brazil to Japan, to the works of Picasso, Calder and Brancusi, and to his love for the purity of stones.