The Geneva-based manufacture was founded in 1988 by an enterprising couple, Peter and Aletta Stas, in order to offer quality Swiss watches at a very affordable price, with the aim of democratizing luxury Swiss Made watchmaking. Today, the Maison offers a range of quartz but also mechanical models and, above all, a collection of 30 calibers designed, developed and assembled in Plan-les-Ouates, including complications such as the Tourbillon, the Perpetual Calendar, the Flyback Chronograph, as well as an unprecedented high-frequency escapement, the Monolithic, made from a single piece of silicon.