Baume & Mercier

Chopard was founded by Louis-Ulysse Chopard (1836-1915) in Sonvilier (Switzerland) as a high-precision watch manufacture specializing in pocket watches and chronometers. Acquired by Karl Scheufele III in 1963, over the decades, and under the presidency of Karl-Friedrich and Caroline Scheufele, Chopard has become one of the leading names in the Swiss luxury watch and jewelry industry. Manufacture of fine watchmaking, since July 2018 Chopard committed to use 100% ethical gold in the production of all its watches and jewelry.

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